RATE OF BOOK PIRACY IN KENYA
On boarding of brand protection services from January 2017 to May 2020
RATE OF COUNTERFEITS
1. In January 2017, our tagging and tracking assignment for the book sector commenced.
Previously, it was estimated that publishing lost close to US$ 20 million to counterfeiters.
The rate of piracy was not really known. Our solution put in place a practical way to
monitor and track pirates.
2. Between January 2017 and March 2017, we set up the structures and onboarded all the clients.
JAN 2017 - BRANDID
3. In April 2017 (as the 2nd school calendar term opened), cheap fake books (imports)
were released in the market.
* All of the above is based on the data received. There is much more prevalence because not all products are serialized.
4. The numbers for pirated books seem to increase when the Kenyan school terms open
(April, August, December). We therefore collaborated with the authorities in the field
to track down the main culprits involved in piracy.
5. In December 2017, we observed the highest amount of fakes reported. It paints a picture
of what had been happening prior to 2017 - but which was not well documented.
CONCLUSION - IT WORKS
NOV 2017 - BRANDID SOLUTIONS CUT PIRACY RATES BY 30%