RATE OF BOOK PIRACY IN KENYA 

On boarding of brand protection services from January 2017 to May 2020

JAN 2017

MAY 2020

0%

40%

RATE OF COUNTERFEITS

1. In January 2017, our tagging and tracking assignment for the book sector commenced.

    Previously, it was estimated that publishing lost close to US$ 20 million to counterfeiters.

    The rate of piracy was not really known. Our solution put in place a practical way to

    monitor and track pirates.

2. Between January 2017 and March 2017, we set up the structures and onboarded all the clients.

JAN 2017 - BRANDID

SOLUTIONS

ACTIVATED

3. In April 2017 (as the 2nd school calendar term opened), cheap fake books (imports)

     were released in the market. 

KEY FINDINGS 

* All of the above is based on the data received. There is much more prevalence because not all products are serialized.

4. The numbers for pirated books seem to increase when the Kenyan school terms open

     (April, August, December). We therefore collaborated with the authorities in the field

     to track down the main culprits involved in piracy.

5. In December 2017, we observed the highest amount of fakes reported. It paints a picture

     of what had been happening prior to 2017 - but which was not well documented.

CONCLUSION - IT WORKS

NOV 2017 - BRANDID SOLUTIONS CUT PIRACY RATES BY 30%

May 2020 our solution has contained piracy; in 2017, at some point we had a as much as 1 in 3 book
being pirated. Presently 1 in 7 books is pirated; we are working hard to slow down piracy even further.
Altogether, it translates to higher revenues from genuine books
LINKS
CONTACT 

South Africa  +27 82 493 4216

East Africa +254 708 164781

 

hello@brandid.eu

SOCIAL
  • Twitter
  • YouTube

© Brand ID Africa 2020